Idle No More

Use Your Cultural Assets — A Principle of Creative Activism

Today I’m excited to share with you the second piece I have written for Beautiful Trouble: A Toolbox for Revolution, a book-turned-website with tons of great resources for creative activists. This was an excellent exercise for me, because it forced me to take the ideas about culture that I’ve been exploring here and in my other work, and boil it down to some key pieces of advice. The full text is below, but for the full, interactive experience read it on the Beautiful Trouble website

“Never go outside the experience of your people. . . . Wherever possible go outside the experience of the enemy.”

— Saul Alinsky

Principle In Sum: By drawing on the cultural assets of the community, organizers can deepen the involvement of participants, disorient opponents, and shift the cultural terrain in their favor.

Radical social change groups can rarely compete with their opponents in terms of financial resources or institutional power. Instead, they must draw on what they do have: passionate, committed people willing to take action. The same is true in the cultural arena: opponents of social change efforts often have powerful cultural tools at their disposal, from dominant paradigms and frames to control of mass media (see THEORY: Cultural hegemony). To combat this, groups working for justice must recognize and build upon their own cultural strengths.

 All communities develop shared cultures — stories, symbols, art forms, knowledge, norms, and practices that hold the community together and shape its identity. These cultures offer rich resources for action, whether it’s youth organizers performing hip-hop street theater; Japanese-American activists repurposing traditional Taiko drumming; or Harry Potter fans drawing on the narratives of Rowling’s books to address an array of social justice issues (see CASE: Harry Potter Alliance).

If social change efforts are to be led by those most affected by injustice (see PRINCIPLE: Take leadership from the most impacted), then this principle calls for a particular focus on the cultural strengths of marginalized communities, or what researcher Tara Yosso calls “community cultural wealth.” In the face of ongoing oppression, communities develop many ways of strengthening themselves and resisting domination. They hone storytelling and communication skills, share counter-stories that challenge dominant narratives, create new art forms, and develop practices of mutual support. Many of the most powerful social change efforts, from the African-American civil rights movement in the US to the environmental justice movements throughout the world, have relied heavily on the cultural wealth of participating communities.

When communities draw on their own cultural assets to carry out actions, they strengthen their own membership while simultaneously disorienting and discomfiting opponents. They are playing by their own rules rather than accepting the existing terms of engagement. By inserting their own stories, perspectives, and practices into the broader dialogue, they are not just operating within, but actively shifting the cultural terrain (see PRINCIPLE: Know your cultural terrain).

Culturally specific practices can serve as a statement of cultural pride, and can strengthen collective identity. When the Idle No More protests spread across Canada and the United States beginning in 2012, organizers utilized Indigenous music, dance, and language as a way to assert the power and continued relevance of Indigenous culture (see CASE: Idle No More and the Round Dance Flash Mob). Utilizing shared cultural assets can also help to draw in others who are not yet onside politically, but who relate culturally. For example, given hip hop’s worldwide cache with young people, many see it as an effective tool for organizing across racial, ethnic, and national lines.

Potential Pitfalls

Exclusion: When drawing on culturally specific practices, there is always a risk of alienating not just opponents, but also people you would like to welcome into your effort. Then again, this is true of any cultural practice: protest marches, press conferences, sit-ins, and other organizing staples all energize some folks while making others feel excluded (see THEORY: Political identity paradox and PRINCIPLE: Make new folks welcome). If exclusion is an issue, it can be moderated by adapting or combining practices from different cultural communities; educating allies on the meaning of the practices; or carefully selecting practices that are welcoming. For example, the freedom songs of the African-American civil rights movement combined Black spirituals and white folk music as a way to assist in organizing across racial lines.

Appropriation: Organizers must also be aware of the dangers of simplification and appropriation. Cultures are complex and dynamic, with blurry boundaries and lots of internal diversity. They cannot be reduced to a small set of symbols or art forms. Those who are not directly involved in a cultural community may have a particularly difficult time understanding this complexity. Beware of appropriating aspects of a culture you do not fully appreciate or understand, no matter how pure your intentions.

Idle No More and the Round Dance Flash Mob

A little over a year ago I reviewed a book on this site called Beautiful Trouble: A Toolbox for Revolution. Since then, the book — edited by Andrew Boyd (of Billionaires for Bush) and Dave Oswald Mitchell — has grown into an expanding, interactive website filled with resources for the creative activist. Recently I had the opportunity to contribute a chapter to the site and it has just been released. I am excited to share with you all my piece, looking at the cultural work of the Idle No More movement for indigenous sovereignty. The text of the case study is below, but for the full BT experience, head over to read the piece on the Beautiful Trouble website. Enjoy!

In October of 2012, the Canadian government introduced Omnibus Budget Bill C-45, which significantly eroded Indigenous sovereignty and environmental protections. Indigenous communities immediately voiced concerns. In Saskatchewan, four women — three Indigenous and one non-native — launched a teach-in and website in order to raise awareness about the issue. They dubbed their effort Idle No More.

By December, the “Idle No More” movement was in full swing. Rallies were being held across Canada and internationally; the hash tag #idlenomore was trending on Twitter; and Attawapiskat Chief Theresa Spence was on hunger strike seeking a meeting with the Canadian government. The movement had quickly broadened to encompass a collective demand for governments worldwide to “honor Indigenous sovereignty and to protect the land and water,” as the group’s website declared.

It was in this context that a group of organizers put out a call to action on Facebook asking “Aboriginal people, non-Aboriginal people, Metís, youth, and anyone willing to dance/sing/drum with us” to meet at the Cornwall Centre shopping mall in Regina, Saskatchewan. At 7:00pm on December 17, Aboriginal activists gathered at the mall and began beating out a steady rhythm on hand drums and singing. Others soon emerged from the holiday shopping crowd to join hands around the mall’s massive Christmas tree, circling clockwise in a traditional Indigenous round dance. By the end, an intergenerational and interracial group of over 500 people had gathered on two floors to take part in the action. Mall security and city police arrived, but the flash mob remained entirely peaceful before melting away.

While the flash mob itself lasted less than 15 minutes, videos and articles about it circulated widely on the Internet. Another round dance took place the following day in the West Edmonton Mall in Alberta. These actions captured the imagination of others in the movement, and dozens of round dance flash mobs began popping up in malls and public spaces across Canada and the United States. On December 29, over 1,000 people gathered for a round dance protest at the Mall of America in Bloomington, Minnesota.

Round dances, often used as a form of celebration and as an expression of friendship and unity, are practiced in different forms by many Indigenous nations in North America. Along with many other aspects of Indigenous culture, the round dance was suppressed in the process of colonization, but it has recently reemerged as a celebratory practice, and recorded round dance music has become increasingly popular. The round dance flash mobs, then, represented both a powerful expression of resistance and a practice of cultural regeneration.

Round dance flash mobs became a strong enough presence in the Idle No More movement for some to begin referring to it as the “round dance revolution.” Organizers had hit upon a way to combine social media and flash mobs — both highly popular forms of activism among young people — with traditional music and dance in a way that bridged generations and cultures, creating space for building a sense of community. The round dances symbolized the movement’s core tenets of peace and unity, while sending the simple message: “We are here, our culture is strong, and we will not be silent in the face of destruction.”

Why it worked

The round dance flash mobs addressed multiple movement goals at the same time. To opponents, they demonstrated the grassroots power and the continuing strength of Indigenous nations. For Indigenous participants and viewers, they promoted cultural pride and connection. For newcomers, they offered a welcoming and easy opportunity for involvement. And for the movement as a whole, they served as a powerful visual symbol. The flash mobs carried the resonance of tradition and ceremony, while also being fun, loud, entertaining, and contagious.

Key Tactic at work

Flash mob

Flash mobs are unrehearsed public actions that can be easily replicated while maintaining a sense of coordination. In this case, Idle No More organizers found synergy between the flash mob and the round dance, itself an improvisational performance that invites observers to join in. Quickly planned and carried out, these events helped drive the rapid spread of the movement in a way that more rehearsed and controlled performances would not have been able to do.

Key Principle at work

Use the power of ritual

The Idle No More round dances served as collective rituals with deep symbolic resonance. They made it easy for people from many backgrounds to “fall into the rhythm” of the action; they offered participants a direct experience of unity and solidarity; and they spoke viscerally to the strength and vitality of Indigenous cultures.

Use your cultural assets

Opponents of social change efforts often have powerful cultural tools at their disposal, mass media in particular. To combat this, groups working for justice must recognize and build upon their own cultural strengths — their stories, symbols, arts, rituals, shared knowledge, and ways of being together. Using these cultural assets can strengthen participants while pushing opponents outside their comfort zones. The Idle No More flash mobs drew effectively on the cultural wealth of Indigenous communities such as traditional music and dance, as well as the social media practices of younger generations.

Photo Credit: Drummers for a Round Dance flash mob held at the Eaton Centre shopping mall in Toronto, December 30, 2012. Photo by Kevin Konnyu.

Rituals of Social Change

Can rituals — with all their focus on continuity and tradition — be a force for social change?

Last week, about fifteen family members and friends gathered in a small chapel in Detroit for my grandfather’s funeral. The dais was decorated with white flowers and photographs of Papa Joe at various points in his 93 years — a young navy man in a bomber jacket, an excited groom, a proud father with his three girls, the grandfatherly face I remember best. The funeral was a catholic mass, complete with responsive readings, bible verses, and communion. Then two representatives of the Navy played taps, and performed a flag folding ceremony, honoring Papa Joe’s service during WWII. These rituals, each movement prescribed down to the creasing of the flag, had a surprisingly strong effect on me. At one moment, during the playing of taps, I was able to imagine my grandfather as a young navy man hearing those same notes decades earlier.


An American Flag Folding Ceremony:

The experience has left me thinking a lot about rituals. According to the sociologist Robert Wuthnow rituals are any actions or events that have symbolic meaning beyond their instrumental value. For the navy, folding the American flag is not just about easy storage. And rituals communicate something about the social order: its norms, power relations, etc. We are surrounded by mundane rituals every day — from sending thank you cards to brushing our teeth. But there is a special place in our lives for large, collective rituals that we share with our communities.

Rituals are often associated with maintaining the status quo. They are about continuity. Their repetition and lack of change are what make them powerful. Rituals are used to inculcate new members into a culture, or affirm a group’s values. But can they also be forces for change and resistance? Organizers and cultural workers are doing just that, in a few different ways.

Northwest Bronx Annual Meeting

Northwest Bronx Annual Meeting

Rituals as Unifying Practices
Many organizing groups and social movements have made use of the rituals of religion to cohere participants together. In the research my colleagues and I conducted with the Northwest Bronx Community and Clergy Coalition in NYC, religious ritual was key to developing a sense of “shared fate” among the diverse Bronx population. For example, beginning their annual meeting with Christian, Muslim, and Jewish prayers served to connect members to the social justice values inherent in their own faiths, and to affirm shared values across religions.

Rituals as Counter-Narratives
idle-no-more-image-aaron-paquetteWhile many rituals serve as connections to the past, this does not always make them conservative. Last post I wrote about the Idle No More movement, whose public actions in support of indigenous sovereignty are built around the traditional native circle dance. In a society that often treats indigenous culture as something for the history books, these rituals help to reassert the strength of a marginalized culture. Moreover, doing so in a mall contrasts a native ritual of unity with one of the key rituals of consumer culture — shopping.

New Rituals for a New Culture
Often citing Gandhi’s call to “be the change you want to see in the world,” social change groups develop internal cultures where they can live out the values they preach. One way to do this is through creating or adapting new rituals that embody these new ways of being. The human megaphone or people’s mic used by Occupy Wall Street protesters was more than just a clever solution to restrictions on sound equipment. It became a ritual through which the group publicly lived their values of do-it-yourself sufficiency and collectivity.

Toolbox of Activist Rituals
Over the years, an array of rituals have been created specific to activism and social change. Once innovative, these rituals now serve as available and adaptable resources: sit-ins, work stoppages, marches. They link one action to the history of activism and the spirit of social change. The modern community organizing movement has similarly developed a set of shared rituals, such as one-on-ones, narratives of empowerment, and public meetings (Hart, 2001).

SOA Watch March

SOA Watch March

Rituals and Emotion
Finally, rituals can elicit and make space for emotion, a powerful driver for involvement in social action (Taylor & Whittier, 1995). SOA Watch, a group that protests the US government training of military personnel from Latin America, gathers each year outside Fort Benning in Georgia for a massive march/vigil. Each participant holds a white cross with the name of someone killed by soldiers trained at Fort Benning. Leaders read off a long list of the dead, followed by a chorus of “presente” (present). To be a part of this march is to feel a combination of sadness and anger, and to recommit oneself to the cause.

The Feather and the Fist: Media, Ceremony, and #IdleNoMore


The newest of media meet the oldest of traditions as indigenous protests sweep Canada and the web.

The Idle No More movement, which began just weeks ago in response to the Canadian omnibus budget bill C-45, widened quickly to encompass long-running concerns around indigenous sovereignty, land, and environmental degradation. The uprising was originally sparked by four First Nations women who began running teach-ins about C-45, a bill that would weaken environmental laws and make the leasing of indigenous lands easier. It went country-wide with the National Day of Solidarity & Resurgence on December 10th. Today much more is at stake than the fate of one bill, as the protests become a focal point for First Nations demands for sovereignty, environmental protection, and the upholding of treaties.

The movement is taking full advantage of social media and web-based outreach. They have called upon supporters to spread the word via twitter, facebook, youtube, posters, videos, and poems. The organization’s hashtag, #IdleNoMore, is showing up in tweets from across the world. They have put out some striking visuals, and their efforts have  inspired poster artists to share their work in solidarity (below from Dwayne Bird, Gillian Goerz, and Aaron Paquette)

our-home-and-native-land_dwayneBird idlenomore-poster-web idlenomore
At the same time, the protests are rooted deeply in First Nation symbols, ceremonies, arts, and traditions. From the image of the feather in a fist, to the use of sacred peace pipes, organizers are tapping the power of indigenous culture and framing their work through indigenous concepts like “e na tah maw was sew yak” which means “defending the children/generations.” Flash mobs in streets and shopping malls have been centered on the traditional round dance. Even the hunger strike by Attawapiskat First Nation Chief Theresa Spence, which began on December 11th, echoes aboriginal fasting traditions.


The use of traditional symbols, ceremonies, and arts does not only offer support to political efforts — it is a political act in and of itself. As Greg Macdougall puts it:
In this context, a fast/hunger strike as part of Idle No More (along with the many prayer ceremonies, drumming, round dance flash mobs, etc that have been happening) shows how the very Native culture that the people are standing up for is very much alive and experiencing a (re)surgence that can be a point of hope and solidarity in this country racked with so much present and historical pain and amnesia.

In combining the newest online media and communications techniques with traditional symbols and ceremonies, Idle No More is treading ground first successfully walked by the Zapatistas in their 1994 uprising. People can try to write off the growing attention to #IdleNoMore as another twitterverse fad. But as the cultural work of the movement makes clear, this rebellion did not appear overnight with the latest Bieber gossip. This is only the most recent face of a centuries-long resistance movement that has never been idle for long.


To learn more, and to find out how to get involved, check out the Idle No More website, and the recent Native Appropriations interviews with movement participants.